Twitch. Gaming. They go hand in hand.
When I created this campaign in 2017, Twitch was still no where to be found on most people’s radar. Now it is the largest and most relevant streaming platform of 2024. Millions tune in to watch streamers do what they do. Game.
This campaign plays on that.
Most of us don’t know how it feels, but imagine having that many eyes on you. That many eyes watching your every move. It’s stressful, competitive, and it all comes down to how you perform under pressure. All eyes are on you. Don’t mess up.
Everyone’s watching.
Meditation is one of the healthiest things you can do for your mental health. It’s exercise for your brain. Headspace helps you do just that. Meditate.
The thing is, it can be difficult. Not many people practice meditation so this campaign focused on reminding people how important it is to clear your head and give yourself some headspace. Room to think about things in a better light and live your life. Better.
Headspace. We all need some.
Cartoons are a great way to tune out and enjoy the outlandish. Why don’t we celebrate that?
The Cartoon Art Museum in San Francisco needed help with attendance, so we launched a poster campaign we could spread throughout the city to remind people to toon out.
It’s more important than you think!
Chocolate. We all love it. And if you don’t, you’re weird.
Mast Brothers is an artisanal chocolate company that specializes in exotic chocolate infused with off the wall ingredients from around the world. The magic is in the process. Now go. Enjoy.
Savor the Journey.
